Sometimes you get feed the wrong idea because the wrong scenario was presented upfront, and this is a great example.  I was told to make a design for the largest rodeo in Wyoming, perhaps the USA.  So I came up with the first design, knowing what the college usually likes.  Then, it began to get paired down more with each revision, and changing to an apron because this was meant for a food contest.  The final result (not shown) was just a simple lettering on the back that was not western themed at all.